Hi, I'm Phu 👋🏻

I am a skilled data analyst, open-source contributor, and finance professional with over eight years of experience in data engineering, blockchain data decoding, and financial strategy. Expert in developing advanced ETL pipelines, including a cryptocurrency protocol valuation tool analyzing over 5,000 protocols using data from DeFiLlama and CoinMarketCap APIs, complemented by a React dashboard for real-time financial insights.

Proficient in decoding logs and traces of EVM-based chains, leveraging tools such as SQL, Python, dbt, Airflow, Superset, and platforms like Dune.com and Google Cloud Platform to process large-scale blockchain data and drive operational efficiency. Successfully led teams, secured grants, and optimized business processes, with a strong foundation in financial planning and analysis.

Committed to delivering innovative, data-driven solutions in dynamic, high-impact environments. Holds CFA Level I and data science certifications, complemented by a Bachelor's in Corporate Finance.

Latest posts
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Work Experience
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  • Apr2022 - Dec2024
    Freelance
    Crypto Analytics Engineering
    • Helped Oku.trade: research smart contracts, identify onchain users of competitors, build custom dbt data models and dashboard to collect and monitor the users for a user acquisition campaign.
    • Developed and optimized DBT data models for Uniswap, Odos, Jumper (Li.Fi), and Bungee (Socket), enhancing processing efficiency and integration as open source contributor at Dune.com.
    • Uniswap Analytics Grants — 1st Prize Winner (Jun-Aug 2023): Won 1st prize with 2 comprehensive on-chain research analyses:
      • Uniswap Memecoin Mania Analysis: Analyzed PEPE-led meme coin trading surge (Apr-Jun 2023) covering $31B aggregate volume across 4,000+ minor pools. Found meme pools peaked at 21% of daily trading volume and 75% of new traders at height of mania. Identified 180K+ new DeFi users onboarded to Ethereum via meme trading. Analyzed whale behavior (0.2% of traders accounted for 52% of volume), trader profitability patterns (experience beats activeness), and cross-pool liquidity migration effects. Discovered meme traders showed 1.5x higher retention vs average traders in first 3 weeks.
      • Uniswap User Origin Analysis: Deep-dive into trader acquisition routes analyzing 11.3M traders, $1.6T volume, 276M+ trades across 450K+ contracts. Segmented users by trading route: Uniswap Frontend (55% of onboarding, 29% of volume), Aggregators (35% onboarding, 15% volume), MEV (1% onboarding, 42% volume), and Unknown contracts (9% onboarding, 14% volume). Analyzed multi-route trader behavior, cohort retention patterns, and weekly growth rates by route. Built live Dune dashboard for real-time user origination tracking.
  • Jun2020 - Mar2022
    TIKI Corporation
    Growth Data Specialist / Senior Growth Analyst

    Led a team of 3 analysts, using BigQuery, Looker, Google Sheets, Airflow, Superset, and Amplitude to monitor user growth.

    • Identified optimal threshold and content with A/B test to maximize notifications open rate, minimize spam (email, app/in-app push).
    • Analyzed journey of first-purchase users to find visits threshold for optimal activation.
    • Analyzed patterns of engaged users to develop strategies for retention and increased lifetime value.
    • Built and managed data model versions with Bitbucket.
Recent projects
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Let's Connect

If you want to get in touch with me about something or just to say hi, reach out on social media or send me an email.